Empowering a conflict resolution expert with hands-off lead generation and consistent audience growth.
Client: The Cooperation Company
Founder: Michael, Certified Mediator
Industry: Conflict Resolution & Professional Development
Location: Washington, USA
Website: cooperationcompany.com
The Cooperation Company is led by Michael, a certified mediator and conflict resolution trainer who works with organizations like the US Bureau of Land Management, Southern Guam Conservation District, and Puget Sound Partnership.
They provide training, consulting, and coaching to help professionals manage conflict in high-stakes, high-pressure, and scientifically complex environments.
“We help you manage conflict so it does not manage you.”
Michael is publishing powerful and insightful blog content on conflict resolution at cooperationblog.com but wanted a better way to build a direct communication channel with his audience—one that wouldn’t depend on social media algorithms or third-party platforms.
He wanted to:
Initially, he considered gating his blog content behind a signup form. But he also wanted to establish authority and deliver value first—without sacrificing reach.
This gave readers the best of both worlds—access to valuable content and the opportunity to deepen their learning in exchange for their contact info.
We began by sketching out a clear automation flow chart that mapped the entire journey—from sign-up to email delivery.
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Two types of signup forms were built:
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Every new subscriber was automatically tagged for segmentation—allowing Michael to personalize future outreach based on signup source or content preference.
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We set up a fully automated workflow inside Acumbamail:
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We set up a fully automated workflow inside Acumbamail:
If you want to build a seamless, scalable email automation system that works while you sleep, we’d love to help.
