How On Your 6 Designs Boosted Email Revenue by 117% in 90 Days

On Your 6 Designs turned inconsistent emails into a sales machine with personalized campaigns, automation, and strategy that delivered results fast.

About the Client

Client: On Your 6 Designs
Founded: 2011
Industry: Tactical Gear & Accessories
Location: San Antonio, Texas
Website: onyour6designs.com

On Your 6 Designs is a family-owned business crafting high-quality handmade Kydex holsters at an affordable price—proudly built in Texas and backed by a lifetime warranty.

With a loyal customer base and strong product reputation, they needed their email marketing to match the power of their products.

An photo of the On Your 6 Designs team in San Antonio, TX
The Challenge Infographics

The Challenge

Despite years of successful sales and a dedicated audience, On Your 6 Designs was missing out on thousands in potential revenue from email marketing.

They were facing:

  • Inconsistent email campaign results
  • Low engagement and click-through rates
  • Underutilized customer data
  • No time or team capacity to manage it all internally

They knew email should be driving more sales—but didn’t have the structure or strategy to make it happen.

Our Solution:

Tactical Email Strategy, Built for E-Commerce Growth

We partnered with On Your 6 Designs to deploy a done-for-you email system focused on driving consistent sales while freeing up the internal team.

What We Used

  • Mailchimp (Email Service Providers)
  • Figma (for email designs
  • Multi-media communications between us (email What’s App)
Task Management and Planning

Implementation Steps

High-Converting Email Design

We created custom templates with bold, rugged branding and clear calls-to-action to reflect the company’s tactical tone.

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Customer Segmentation

We grouped subscribers by behavior, purchase history, and engagement levels—so every email felt personal and relevant.

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Revenue-Focused Campaigns

We built and deployed campaigns that:

  • Highlighted best-selling products
  • Offered educational value (e.g., carry tips)
  • Included exclusive offers to nudge first-time buyers

Ongoing Optimization

We ran A/B tests on subject lines, layouts, and send times—continually refining based on what actually drove clicks and conversions.

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📈 Results After 90 Days

In just three months, On Your 6 Designs saw a dramatic transformation in email performance:

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💬 Before & After

A Real Conversation with Nick, Head of Operations

Before

Before Email Marketing

After

After Email Marketing Screenshot

🚀 Want a System Like This?

If you want to build a seamless, scalable email automation system that works while you sleep, we’d love to help.