We Boosted Amazon Sales for That Urban Edge Beard Butter by 380% in 60 days.

That Urban Edge needed to turn their high-quality beard care products into high-profit online sales. We achieved massive growth with a precision-focused Amazon strategy.

About the Client

Client: That Urban Edge
Founder: Javier Gomez
Industry: Beauty & Personal Care
Location: New Jersey, USA
Website: thaturbanedge.com

That Urban Edge is a culturally-focused grooming brand creating premium, effective products specifically for textured beards and sensitive skin. Built for men who value confidence and quality, their mission is to help their customers look good, feel good, and own their grooming story.

The Challenge: Unprofitable Sales & Disconnected Messaging

Despite the quality of their product, That Urban Edge’s Amazon channel was a financial drain, generating minimal revenue at an unsustainably high cost.

We were tasked with solving three core issues:

Unsustainable Profitability: Sales were too few and too expensive, resulting in a Total Advertising Cost of Sale (TACoS) that exceeded 55%, well above the client’s break-even point.
Low Conversion & Traffic: The generic listing copy and imagery failed to attract their core audience, leading to poor traffic quality and conversion rates.
Inventory Volatility: While not the primary focus, the brand frequently experienced low stock levels, requiring our team to adapt PPC strategy dynamically to maintain ranking without risking complete stock-out and major rank loss.

They had a great product, but needed a specialized e-commerce strategy to turn quality into profitable revenue.

Our Solution:

Tactical Amazon Relaunch for Niche Dominance

Niche Brand Repositioning: We moved beyond generic "beard care" to explicitly target the Black and Latino demographic with culturally relevant language and imagery, immediately boosting qualified click-through and purchase intent.
Hyper-Focused Listing Optimization: We conducted intensive keyword research to identify high-converting, low-competition terms specific to textured hair/beard care. The title, bullets, and back-end were revamped to rank for the exact problems their product solves, ensuring high-intent traffic.
Profit-Driven PPC Relaunch: We deployed the Brilla Digital Relaunch Process with aggressive, structured campaigns. We continually adjusted bids weekly to maintain momentum and ensure growth stayed within a profitable TACoS target, even dynamically managing campaign pacing around inventory strains.

Key Steps (Brilla Digital Process)

Intelligence & Forensics:

Deep-dive Voice of Customer analysis to inform copy.

Asset Development:

Creation of high-converting listing copy and optimized image stack.

Launch & Optimization:

Ongoing, data-based refinement of campaigns and listing assets.

Tools Used:

Amazon Native Data Tools
Helium 10
Photoshop

Results After 90 Days

The focused, niche-driven strategy delivered explosive and profitable growth, transforming their Amazon channel into a high-performance sales engine.

Client's Video Testimonial

Ready to Maximize Your Amazon Profitability?

Book a FREE 15-minute consultation and discover the revenue potential you’re currently missing on Amazon. We’ll analyze your biggest listing constraints and show you the exact strategy to achieve profitable, exponential growth.