How We Grew That Urban Edge's Amazon Sales by 380% in 90 Days

A premium beard care brand was bleeding money on Amazon. We rebuilt their listing, restructured their PPC, and turned their store into a profitable growth engine in under three months.

About the Client

That Urban Edge is a grooming brand built for men with textured beards. Founded by Javier Gomez in New Jersey, the brand creates premium beard butters and grooming products for Black and Latino men who care about how they show up.

Client: That Urban Edge
Founder: Javier Gomez
Industry: Beauty & Personal Care
Location: New Jersey, USA
Website: thaturbanedge.com

The Challenge: Unprofitable Sales & Disconnected Messaging

Despite the quality of their product, That Urban Edge’s Amazon channel was a financial drain, generating minimal revenue at an unsustainably high cost.

We were tasked with solving three core issues:

Unsustainable Profitability: Sales were too few and too expensive, resulting in a Total Advertising Cost of Sale (TACoS) that exceeded 55%, well above the client’s break-even point.
Low Conversion & Traffic: The generic listing copy and imagery failed to attract their core audience, leading to poor traffic quality and conversion rates.
Inventory Volatility: While not the primary focus, the brand frequently experienced low stock levels, requiring our team to adapt PPC strategy dynamically to maintain ranking without risking complete stock-out and major rank loss.

They had a great product, but needed a specialized e-commerce strategy to turn quality into profitable revenue.

Our Solution: Tactical Amazon Relaunch for Niche Dominance

Niche Brand Repositioning:

We moved beyond generic “beard care” to explicitly target the Black and Latino demographic with culturally relevant language and imagery, immediately boosting qualified click-through and purchase intent.

Hyper-Focused Listing Optimization

We conducted intensive keyword research to identify high-converting, low-competition terms specific to textured hair/beard care. The title, bullets, and back-end were revamped to rank for the exact problems their product solves, ensuring high-intent traffic.

Profit-Driven PPC Relaunch

We deployed the Brilla Digital Relaunch Process with aggressive, structured campaigns. We continually adjusted bids weekly to maintain momentum and ensure growth stayed within a profitable TACoS target, even dynamically managing campaign pacing around inventory strains.

Results After 90 Days

The focused, niche-driven strategy delivered explosive and profitable growth, transforming their Amazon channel into a high-performance sales engine.

Hear From The Founder

Your listing could be next.

If you sell supplements or beauty products on Amazon and your numbers look anything like That Urban Edge’s did before we started, we should talk.

Book a free 15-minute Amazon Profit Review. We’ll tell you where your listing is leaking money and what to fix first.